Seriously, what's with the Star Wars References?

Primarily, I just like Star Wars. But I also recommend that my clients find ways to infuse fun and delight into their work. This often gets the best results, while preserving mental energy and preventing burn-out. To practice what I preach, I put Star Wars references on my website and, inevitably, it mutated into a whole-business theme.

I'm hoping my theming will make two very unappealing tasks less onerous:

  • For me: Putting up my website. (Self-promotion does not come naturally to me.)
  • For you: Searching for help on the internet and weeding through the results.

I'd love to hear if my experiment was successful.

(For the record, Star Wars examples in meetings are strictly optional.)